Vanessa's Portfolio
🚧 Coming Soon! 🚧
I'm currently updating this site—stay tuned for more! Feel free to check back anytime. 😊
Vanessa's Portfolio
🚧 Coming Soon! 🚧
I'm currently updating this site—stay tuned for more! Feel free to check back anytime. 😊
About Me
🚀 Hi, I’m Vanessa Uy—Your Amazon PPC Growth Partner!
I help businesses maximize profits and minimize wasted ad spend with data-driven Amazon PPC strategies. As a certified PPC specialist, I specialize in keyword optimization, bid strategies, and campaign management to deliver higher conversions and lower ACoS.
✅ Trained by PPC experts Sean Smith & Brian Johnson
✅ Proven track record in Amazon Ad Console & Seller Central
✅ Dedicated to helping brands grow with optimized ad spend
💡 Let’s work together to scale your Amazon business and turn every ad dollar into profit!
Trainings & Education
Filipino PPC Masters
January 2025 - February 2025
This is a 4-week intensive course that aims to help PPC managers be proficient in Amazon’s sponsored ads, like Sponsored Products, Sponsored Brands, and Sponsored Displays with emphasis on retail readiness, sponsored ads strategy, campaign optimization, etc
Amazon Product Research Internship
Virtual Assistant Alliance | February 1, 2023
- Completed an internship in Amazon Product Research for Online Arbitrage.
- Gained hands-on experience using KEEPA and SAS Tools to analyze product trends, profitability, and market demand.
- Developed skills in identifying winning products and optimizing research strategies for Amazon sellers.
Amazon VA In-Depth Online Course
This comprehensive online course will equip you with the skills and knowledge needed to succeed as an Amazon Virtual Assistant (VA). Through interactive lessons and hands-on training, you'll learn how to manage Amazon Seller Central accounts, optimize product listings, handle customer service and more
Social Media Management (SMM) Online Course
June 2022 - July 2022
A 4-week online course to equip virtual assistants with social media management skills, enhance knowledge of social media platforms and tools, develop expertise in creating and implementing social media strategies, and improve skills in content creation, scheduling, and automation
Polytechnic University of the Philippines
Bachelor of Science in Computer Secretarial
Major in Business AdministrationAs a graduate of the BS Computer Secretarial program majoring in Business Administration from PUP, I have developed strong administrative, business management, and organizational skills. My education has equipped me with expertise in business operations, digital tools, and communication strategies, which I now apply in optimizing Amazon PPC campaigns. With a solid foundation in business and technology, I help brands grow by implementing effective advertising strategies.
Insightful Case Study Examples
SP Campaign Analysis
📊 Results Overview:
5.4M Impressions, 51.7K Clicks, $81.7K Sales
$21.5K Ad Spend | 3.81 RoAS | 50.69% ACoS
The campaign generated strong visibility, but high ACoS indicates the need for cost optimization. Some campaigns with high CTR and conversion rates are ideal for bid increases, while others with low RoAS require adjustments—such as bid reductions, refining targeting, or pausing underperforming keywords.
🔹 Key Takeaways:
✔ Optimize high-impression, low-conversion campaigns
✔ Adjust bids & ad copy for better efficiency
✔ Ensure ad spend translates into revenueThis analysis helped refine strategies to improve performance and profitability. 🚀
SB Campaign Analysis
📊 Results Overview:
416.7K Impressions, 1.1K Clicks, $1.52K Sales
$274.47 Ad Spend | 5.54 RoAS | 13.4% ACoS
The campaign achieved high visibility but low engagement. Strong conversion rates indicate that those who click are likely to purchase, but high spending with low RoAS suggests budget inefficiencies. To improve performance, ad creatives and targeting need optimization for better engagement and cost-effectiveness. 🚀
SB Multi Ad Group Campaign
📊 Results Overview:
903.5K Impressions, 2.3K Clicks, $3.04K Sales
$561.37 Ad Spend | 5.42 RoAS | 13.4% ACoS
The campaign had high visibility, but some segments showed strong conversion rates, while others had high ACoS and low profitability. The best-performing campaigns had high CTR and CVR, indicating potential areas for budget reallocation and optimization. 🚀
SD Campaign Analysis
📊 Results Overview:
47.3K Impressions, 120 Clicks, $218.24 Sales
$42.72 Ad Spend | 5.11 RoAS | 4.4% ACoS
The campaign performed well with low ACoS and strong conversion rates (some at 10,000%). However, some campaigns had high TACoS, indicating spending inefficiencies. Optimizing higher-spending campaigns while scaling profitable ones can enhance results. 🚀
SP Search Term Report Summary
📊 Key Stats: 313.5K Impressions | 6.9K Clicks | 2.7K Orders | $16.32K Sales | $3.01K Spend | RoAS: 5.42
✅ Phrase Match = Best efficiency (ACoS 13.8%, RoAS $9.36)
⚠️ Exact Match = High sales but costly (ACoS 35.8%, RoAS $3.82)
❌ Broad & Null Match = Expensive (ACoS 45.9%-50.9%)🔹 Action: Scale phrase match, optimize exact & broad to cut costs.
SB Search Term Report Summary
📊 Key Stats: 61.8K Impressions | 380 Clicks | 107 Orders | $760.25 Sales | $101.25 Spend | RoAS: 7.51
✅ Broad Match = Best RoAS with low spend
⚠️ Exact Match = Most impressions & clicks but moderate RoAS
❌ Phrase Match = Weakest performance🔹 Action: Reallocate budget from weak match types, optimize Exact & Broad for better efficiency.
Retail Readiness Checklist
Retail Readiness Insights
✅ Strengths: High listing score, strong ratings, A+ Content, good stock, and competitive images/videos.
⚠ Areas to Improve: Lower pricing, add variations, increase videos, and boost reviews.
🚀 PPC Strategy: Highlight A+ Content in ads, target high-intent keywords, and optimize listings for conversions.
Takeaway: Small tweaks in pricing, content, and PPC can boost sales. 📈
